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Modern Pilates Studio

Studio Reverie

2026 · Concept
An open locker beside a reformer studio, with a phone left behind inside

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The brief

Miami Beach

A pilates studio designed as a place to put the phone away and return to the body.

Studio Reverie is a concept for a modern pilates studio shaped around ritual, quiet, and reconnection. The idea begins with a simple gesture: your phone goes into the locker before class begins. What follows is a room designed to slow the nervous system — soft daylight, considered materials, and movement that feels less like fitness culture and more like coming back to yourself.

Scope
  • Naming & identity
  • Interior art direction
  • Photography direction
  • Website & booking flow
What we made
  1. 01

    The ritual

    A brand experience built around presence — from the locker moment on arrival to the way each touchpoint encourages guests to disconnect and settle into the room.

  2. 02

    The space

    A restrained interior language of warm light, quiet contrast, and residential details that make the studio feel more like a private retreat than a fitness floor.

  3. 03

    The digital layer

    A website and booking journey designed to feel calm, minimal, and intentional — reflecting the studio before anyone ever steps inside.

Selected frames

A small visual edit
An open locker with a phone set down before class
A reformer pilates class moving in warm morning light
Shoes and grip socks left beside reformers in a quiet studio
Warm stone texture used as a material reference