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Neighborhood Asian Kitchen

Mei Market

2026 · Concept
A steaming bowl being passed across the kitchen counter in a busy neighborhood restaurant

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The brief

Miami

A long-loved local spot built around comfort, sharing, and the familiarity of returning.

Mei Market is a concept for a small, family-owned Asian food spot in Miami — the kind of place that has been part of the neighborhood for more than twenty years. It is warm, fast, generous, and deeply familiar: a place to eat well, share dishes across the table, and return to the same comforting order again and again. The concept imagines a refreshed identity and digital presence that honors that history without polishing away its soul.

Scope
  • Brand identity refresh
  • Photography & content direction
  • Website concept
  • Menu & takeout touchpoints
What we made
  1. 01

    Identity

    A visual system that feels established, local, and trustworthy — less trend-driven rebrand, more thoughtful refinement of what regulars already love.

  2. 02

    Photography

    A photo language built around steam, hands, open kitchens, and the immediacy of food arriving at the table — generous, unfussy, and alive.

  3. 03

    Digital presence

    A simple site and takeout experience that make the restaurant easier to find, understand, and return to, while keeping the tone rooted in the neighborhood.

Selected frames

A small visual edit
A bowl being plated and passed through a steaming kitchen
A steaming bowl being set down for a guest at the counter