Mei Market

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Miami
A long-loved local spot built around comfort, sharing, and the familiarity of returning.
Mei Market is a concept for a small, family-owned Asian food spot in Miami — the kind of place that has been part of the neighborhood for more than twenty years. It is warm, fast, generous, and deeply familiar: a place to eat well, share dishes across the table, and return to the same comforting order again and again. The concept imagines a refreshed identity and digital presence that honors that history without polishing away its soul.
- Brand identity refresh
- Photography & content direction
- Website concept
- Menu & takeout touchpoints
- 01
Identity
A visual system that feels established, local, and trustworthy — less trend-driven rebrand, more thoughtful refinement of what regulars already love.
- 02
Photography
A photo language built around steam, hands, open kitchens, and the immediacy of food arriving at the table — generous, unfussy, and alive.
- 03
Digital presence
A simple site and takeout experience that make the restaurant easier to find, understand, and return to, while keeping the tone rooted in the neighborhood.
Selected frames
A small visual edit
